Harley Davidson Roars Back to Life

Harley Davidson (HOG) is one of our earliest companies under coverage at TickerMine.  When we began collecting data for TickerMine Harley was one of our first starting back in November of 2007.

The data from HOG dealers was tepid through June of this year when the mood suddenly improved a bit.  The upswing in mood and outlook from HOG dealers continues to improve as seen in our most recent HOG survey:

75% of Harley Stores Report a Spike in Sales this Past Month

Harley Davidson was surveyed this week. We asked 28 respondents at various stores around the country which motorcycle sells best? Are they sold out of any models? How is business compared with last year and have they seen a spike in sales in recent months? 32% reported that the Sportster was the bestselling motorcycle. 14% said it was the Dyna and 11% said it was the Road King. While 82% said they weren’t sold out of any models, 18% said they were. Also, promising was that 64% reported that business was up from a year ago. 18% said business was just the same and the same ratios said it had dropped. Also surprising was that 75% said sales had jumped in the past month. Only 25% said they had slumped.

While Harley remains down significantly from year ago levels, the stock is making higher highs and lower lows here in the summer months. The company also did better than expected in 2Q when compared to investors expectations. Based on our data is looks like 3Q is on track to surprise to upside as well.