LuLu Lemon Looks Strong as Summer Approaches

 Our second survey on LULU is proving to be positive just like the first. We find it interesting that the average price for purchases is over $100 and that most products are bought at full price, not on significant discounts like we saw happening with Dicks Sporting Goods (see TickerMine and search under DKS).  LULU’s stock is showing a recognition of this trend and we hope that readers are getting the benefit of our unique data that provides true glimpses of the economy and not the broad brushed perceptions provided by media outlets and most large financial firms.

Lululemon Shoppers Spend an Average of $101 per shop and Most Pay Full Price for the Gear

 Lululemon Athletica Inc., the maker of yoga athletic wear seems to be having a great year. The British Columbia-based company reported fourth-quarter net revenue increases by 101% in February to $105 million and its next earnings will be in June. Tickermine surveyed 25 retail stores across the nation and asked respondents about the spending habits of their customers, what percent of their customers are return customers, what are the best selling items in their stores, how strong is their inventory and do their customers often pay full price or sale price for the goods? The average amount spent at the Lululemon stores was $101, our survey has found, and 52% of the stores customers are returning customers. The most popular clothing items were pants; cited by 16% of those polled (these included the All Sport pant, the Down Dawg pant and Divine Crop pants). Another 16% of respondents said the women’s Anise Tank sold best. And another 16% said their Kissy Bikini Top was a bestseller. The Alluring Tank for women, the Activa Jacket, the Bella Top, the Bloom Gym bag and the Strength Tech LS shirt were each cited as the best-selling item by two people or by 8% of those polled. The following were each cited by one person as the best-selling item or by 4% of those interviewed: Hoodies, the women’s Marathon Bra and the Yoga Skirt. Seven respondents or 28% of those polled said they do struggle to keep their best-selling items in stock. One respondents cited that the tall line of clothing was particularly scarce. 18 respondents or 72% said their stock was buoyant. Interestingly, six respondents or 24% said that their customers were bargain shoppers and only bought items off of the sale rack. A healthy 19 respondents or 76% said their customers paid full price for the goods.