Harley Sales Flattening?
24% of Harley Davidson dealers in our March survey characterized sales as worse than last year, up slightly from our February survey (23%) and November survey (20%). 38% say business is the same, up from 31% in February, and 38% reported that business is better this year, down from 46% in February. The Sportster was cited as the best-selling model by 48% of those polled, jumping from 33% in both our February and November surveys. Other models mentioned in the March survey include the Road King (24%), Roadster (14%) and Soft Tail (10%). 86% of dealers polled were not sold out of any models. The remaining 14% were all sold out of the Super Glide.
This post on TickerMine was our fourth survey on Harley Davidson (HOG). This hit our site on April 2, 2008. Our four surveys on Harley showed consistently worse responses from Harley dealerships about the level of business for the motorcycle company.
Harley Davidson reported an in-line quarter in April but reduced guidance for the rest of the year well below any expectations.
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