Customer Spending $50 or More Per Trip, Repeat Business Strong at LuLu
In TickerMine’s survey of Lululemon stores we found that most shoppers spend over $50 per visit and that a majority of Lululemon store representatives believe that most customers are repeat customers to their store. TickerMine’s survey showed that 45% of customers spent $50-$75 per store visit and that 37% spent $75-$125 per store visit. There were no responses below $40 in our survey. When we asked Lululemon store employees what percentage of customers were returning customers 37% chose 50-60%, 29% said 60-75% and 15% of respondents believed that over 75% of store traffic was returning customers. In our survey it was revealed that 54% of respondents believed that tops in general were the top selling item (45% said tank tops) 23% saw pants as the best selling category led specifically by yoga pants. 68% of respondents reported that there were no issues with inventory shortages at their Lululemon location, while 28% did say there were some product shortages. Lululemon respondents also told us that 68% of customers paid full price for clothes most often. 23% of respondents believe that customers generally shop for and purchase the items on sale.
This article was posted on 3/31/2008 just a day or two before LuLuLemon Athletica reported better than expected results. What was great about this survey was captured in our headline “Repeat Business Strong” which came through in the company’s results as LULU management cited strong same store sales with the successful quarterly results.
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