Vera Wang Starts to Get Noticed at Kohl's
Good Monday morning everyone.
One of the great ways to use TickerMine data is to confirm company management projections, forecasts and promises about trends and product development.
We have a survey posted on the site about Kohl’s (KSS) showing that Vera Wang’s line at Kohl’s is now seen as the best selling brand of women’s clothing at the store by 29% of respondents. This compares to no respondents thinking it was the best line in our November survey. We have five survey’s on Kohl’s over the past six months.
Kohl’s management has been focusing on the performance of premium brands and private label brands in presentations to investors. From our data is appears that these brands are beginning to perform better. Apt. 9 and Daisy Fuentes are important brands in this strategy and we see those in our survey’s as well.
Our survey’s are a piece of the puzzle but an important one since there is scant primary data from the point of sale in the investment industry. We make that data available and usable for our clients to help them gain better insight into the real economy. Check us out for more great insights at www.tickermine.com
5 months ago